This looks like a film that gets what is so good about Alan Partridge, his insane ramblings. His talk about the title for the film bring to mind the famous scene when he pitches TV shows to the BBC based on their title alone (e.g. Monkey Tennis, Inner City Sumo, Arm Wresting with Chas and Dave and Cooking in Prison, which has actually been made with Gordon Ramsay).
It also helps the film that Alan Partridge is one of the best TV characters invented. He's a selfish, egotistical bigot who gets really annoyed when things don't go exactly his way and his rants are stuff of legend. I now cannot watch The Spy Who Loved Me without thinking of his description of the film and I hope more stuff like this is seen in the film.
So yeah, I'm really looking forward to this and between this and The Look of Love it really looks to be a great year for Steve Coogan.